The XIRCLS Blog

Whether you’re a newly graduated college student looking for a job on LinkedIn, or a seasoned employee working in corporate America, one thing is for sure – you will always see the equal opportunity employee clause in your contract or receive diversity training in the workplace.

Whenever you buy or intend to buy a service or product from a company, you inadvertently become their target audience. You are now a subject of their intense scrutiny, as they attempt to study your behaviour, your interests, and gather more information on you, ranging from your demographic to psychographic information. Much like a stalker, if you think about it.

Have you noticed your paycheck doesn’t go as far as it once did?

Whether you’re a small business owner just starting out or in the marketing department of a large corporation, one thing’s for sure - bargain hunters aren’t the kind of customers you should be hoping for.

Everyone loves a deal. From cash cows and billionaire tycoons to the middle-class and even those barely scraping by - we all want the same thing. We want to get the most for our money.

Every day, billions of people visit various social media platforms such as Instagram, TikTok, Twitter, YouTube and Facebook. According to a survey conducted in February of 2021, 46% of survey participants spent an average of five to six hours on their phones daily, with an additional 22% spending an average of three to four hours on their phones every day.

According to recent data, in just the United States, there are over 4 billion loyalty program memberships, and growing! Moreover, a whopping 86 percent of American consumers are members of at least one loyalty program.

Ever notice how any main street, in any town, is lined with the same restaurants, the same clothing stores, the same bookstores…
It’s like anywhere you go, you’re always in the same place.
It wasn’t always that way. If I think back on my childhood vacations, I remember each place I traveled to was a new adventure. Every town had its different stores and local restaurants that drew you in with their own unique charm.

Data tracking has become so deeply integrated into our personal lives that society has forgotten the value of true privacy. Under the guise of social connection, creativity and networking, the very platforms we use daily have distracted us from their ultimate motive: to profit from the most intimate details of our lives. The general public has willingly bartered their private moments, locations, pictures and personal interests to the highest bidders in exchange for a few “likes” and targeted ads.